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Diploma In Marketing

Written by Masli Bin Yahaya.

marketingKPT/JPS (PA 1318) 03/17
Diploma in Marketing offered by Allianze University College of Medical Sciences (AUCMS) under the Faculty of Medical Business & Management is exclusively developed to produce knowledgeable and skillful undergraduates in the field of Marketing,specifically as well as Business and Management in general. Students will definitely benefit from the knowledge gained through this course especially in developing their human skills individually and prepares them for their future career in the private sector government or becoming an Entrepreneur themselves.
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At the end of the course, students are able to gain basic knowledge in medical related Marketing (Medical Business Practices) and are able to understand and apply the knowledge gained with regards to the current needs that are related to standard accounting practices, current business management practices as well as current marketing principles & practices all within the (medical related ) business environment.

-Passed SPM/SPMV/O-Level with 3 credits in any Subjects (Priority will be given to those with credits in English, Mathematics and Bahasa Melayu at SPM Level)

or

Passed Certificate equivalent to the programme from any institutions that are recognized by the Malaysian Government

or

Any equivalent qualification that are recognized by the Malaysian Government.

    2.5 years (7 Semesters)

    Subject

    Semester 1

    • Financial Accounting I
    • Principles of Microeconomics
    • Introduction to Business
    • Business Mathematics
    • Principles of Management
    • Bahasa Kebangsaan (A) / (B)*
    • Co—Curricu|um
    • English for Basic Grammar
    *National Language A – for Malaysian students
    *National Language B – for foreign students

    Semester 2

    • Financial Accounting II
    • Principles of Macroeconomics
    • English for Practical Grammar
    • Business Communication
    • Principles of Marketing
    • Health Education
    • Introduction to Information Technology

    Semester 3

    • Business Statistics
    • English for Academic Writing
    • Pengajian Malaysia

    Semester 4

    • Personal Selling
    • Marketing Communication
    • Business Law
    • Organization Behaviour
    • Strategic Marketing
    • Services Marketing
    • Interactive English Skill

    Semester 5

    • International Marketing
    • Marketing Research
    • Human Resource Management
    • Health Care Marketing
    • Entrepreneurship
    • Integrated English Skill
    • Consumer Behavior

    Semester 6

    • Advertising & Promotion
    • Introduction to Medical Business Practice
    • Pengajian Islam/Pendidikan Moral

    Semester 7

    • Industrial Training / Job Placement
    Courses of study
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    The Diploma in Marketing is a full time programme offered over 2.5 years. In addition to providing a comprehensive knowledge of each of the major Marketing and Business functions, the structure of the course ensures that students have the widest possible range of career, employment and higher education options open to them on completion of their studies. The programme is designed to be a door opener for students to progress into other areas of their chosen fie|ds.Students will also be able to further their studies into a diverse of courses available at Allianze University College of Medical Sciences, AUCMS.
     

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